246 Why Levi’s CEO Says to Stop Washing Your Jeans


If you feel the need to throw your jeans into the washing machine after every wear, you may be doing it all wrong. According to the man behind the jeans Americans have been wearing for the past 141 years – Levi’s 501s – you do not need to wash your jeans as often as you think you do, if ever.

“These jeans are maybe a year old and these have yet to see a washing machine,” the CEO of Levi Strauss & Co., Chip Bergh, said Tuesday, referring to the jeans he was wearing during an interview at Fortune magazine’s Brainstorm Green conference in California.

“I know that sounds totally disgusting,” Bergh said. “I know it does.”

Despite the potential “ick” factor, Bergh went on to explain that keeping your jeans out of the laundry will help keep their shape and color.

I – Word Understanding
“have yet to see a washing machine” – haven’t been washed (laundry) yet
“ick” factor – disgusting or distasteful nature

II – Have Your Say
1. Statistically, every American owns, on average, 7 pairs of blue jeans.
Why do we love jeans?
– Durable
– Stylish
– Comfortable
– Easy to maintain
2. Casual Friday or Dress-down Friday is an American and Canadian practice wherein employees are allowed to wear casual clothes like jeans, casual blouses or T-shirts and even sneakers.
3. Inexpensive white distilled vinegar can be used in the laundry to whiten, brighten, reduce odor and remove mildew without harsh chemicals.

246 Why Levi’s CEO Says to Stop Washing Your Jeans