Coca-Cola held onto its crown as the most-purchased brand in the world last year in spite of a push for healthier fare.
Coke came out on top of the latest annual Brand Footprint study from U.K. market research firm Kantar Group, which analyzed and ranked 11,000 global brands, Business Insider reports. Kantar awarded the Coca-Cola Company brand a score of 5.7 million “consumer reach points” (CRP) — a metric that tracks the number of households buying a product and the frequency of those purchases.
Coca-Cola easily beat out its closest competitors: Colgate came in second with 3.9 million CRP, while Nestlé-owned Maggi scored 2.8 million.
I – Word Understanding
fare – performance (to do something well or badly)
II – Have Your Say:
A. Top 10 most purchased brands:
5. nescafe instant coffee
B. What makes you choose a certain brand?