Millennials killed a lot of things last year. Almost daily, it seemed, a headline would appear with news of an industry or institution falling victim to Gen Y disruption.
This trend has become so pervasive that the very phrase “millennials are killing” will now live on forever as a meme. So is this annoying trend likely to continue this year? Young people have hastened the demise of marriage, doorbells, napkins and even breakfast cereal – is there anything even left for them to kill?
We asked experts in research and marketing to predict what millennial-driven hype and hyperbole to expect in 2018.
I – Word Understanding
Pervasive – spreading widely (to a group of people)
Meme – a humorous image, video, piece of text, etc., that is copied (often with slight
variations) and spread rapidly by Internet users.
Hype – highly publicized
Hyperbole – exaggerated statements
II – Have Your Say
1. What will millennials kill this year? Experts say:
a. Millennials will kill restaurants – with the rise of groceries offering healthy prepared or easy-to-prepare meals and delivery-only restaurants
b. Millennials aren’t buying luxury goods – instead, they rent luxury goods if needed and spend money for experience
c. Millennials are murdering gyms – the future is in specialised fitness classes that offer community, camaraderie and even competition
2. According to a new report, millennials are shunning marriage and children in favor of education and career. What is the general trend on marriage in your country especially among young people?